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Recent White Papers

  • White paper free media monitoring

    FREE MEDIA MONITORING: A MYTH? / December 11, 2014 - 15:54

    With economic pressures at the forefront of many minds, the temptation to make budget cuts is strong . But what does it mean to cut your media monitoring budget? Can a company stay on top of their media reputation for free?
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  • facebook & Twitter : the future through acquisitions

    Facebook & Twitter: the future through acquisitions / October 7, 2014 - 14:36

    Acquisitions have become part of the culture in the social media industry, especially for the two most prominent players, Twitter and Facebook.  This culture is hardly surprising, given the rapidly evolving nature of the social media industry
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  • 10 insights to understand today’s media monitoring & analysis challenges (Tipsheet) / September 29, 2014 - 10:25

    Media monitoring is more than just clip counts. It can be a crucial consideration for any business-building strategy - no matter what size, shape or industry.   
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  • PR trends

    The year ahead PR trends for 2014 / February 5, 2014 - 15:48

    Time for public relations to step up!

    Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism.
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    MEDIA HALO / October 15, 2013 - 13:00

    Are you ready for the future of media engagment ?

    New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns.
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