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Recent White Papers

  • BEAT CONTENT FORMAT FATIGUE! / June 8, 2015 - 10:34

    If you’re a content creator, the chances are that in the last 12 months you’ve written your fair share of blog posts, created an infographic, produced a white paper or recorded videos.
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  • The simplified guide to social media monitoring & analysis / May 29, 2015 - 09:12

    Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard.
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  • MEASURE YOUR PR SUCCESS / May 13, 2015 - 14:23

    Reporting can be one of the most challenging parts of a PR professional’s job, but it’s also one of the most critical. What do you need to measure? Understanding what you want to achieve is key.
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  • White paper free media monitoring

    FREE MEDIA MONITORING: A MYTH? / December 11, 2014 - 15:54

    With economic pressures at the forefront of many minds, the temptation to make budget cuts is strong . But what does it mean to cut your media monitoring budget? Can a company stay on top of their media reputation for free?
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  • facebook & Twitter : the future through acquisitions

    Facebook & Twitter: the future through acquisitions / October 7, 2014 - 14:36

    Acquisitions have become part of the culture in the social media industry, especially for the two most prominent players, Twitter and Facebook.  This culture is hardly surprising, given the rapidly evolving nature of the social media industry
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