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Recent White Papers

  • facebook & Twitter : the future through acquisitions

    Facebook & Twitter: the future through acquisitions / October 7, 2014 - 14:36

    Acquisitions have become part of the culture in the social media industry, especially for the two most prominent players, Twitter and Facebook.  This culture is hardly surprising, given the rapidly evolving nature of the social media industry
    Read more
  • 10 insights to understand today’s media monitoring & analysis challenges (Tipsheet) / September 29, 2014 - 10:25

    Media monitoring is more than just clip counts. It can be a crucial consideration for any business-building strategy - no matter what size, shape or industry.   
    Read more
  • PR trends

    The year ahead PR trends for 2014 / February 5, 2014 - 15:48

    Time for public relations to step up!

    Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism.
    Read more
  • MEDIA HALO

    MEDIA HALO / October 15, 2013 - 13:00

    Are you ready for the future of media engagment ?

    New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns.
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  • Revolution 2.0

    The Shift in today's Communications and Marketing Director / September 24, 2013 - 22:52

    Social media has changed everything, especially for PR and marketing. In the past, the two disciplines knew their roles, performed separate – but complementary – functions and kept out of one another’s way.
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