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Recent White Papers

  • PR trends

    The year ahead PR trends for 2014 / February 5, 2014 - 15:48

    Time for public relations to step up!

    Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism.
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    MEDIA HALO / October 15, 2013 - 13:00

    Are you ready for the future of media engagment ?

    New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns.
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  • Revolution 2.0

    The Shift in today's Communications and Marketing Director / September 24, 2013 - 22:52

    Social media has changed everything, especially for PR and marketing. In the past, the two disciplines knew their roles, performed separate – but complementary – functions and kept out of one another’s way.
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